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Today, we're looking back at the immortal Captain Action. Created for Ideal Toys by Stan Weston (who also created or helped create G.I. Joe and the Mouse Trap board game) in 1966, the Captain Action toy was a huge hit. Not only was the good Captain a cool-looking hero in his own right, but he could transform into other superheroes (as long as you bought the other superheroes' costumes for him to change into) like Superman, Batman, Captain America, Sgt. Fury, the Phantom, the Lone Ranger, and many others. In 1967, Cap got a side-kick, Action Boy (and his pet leopard, Khem), who could transform into kid superheroes like Robin, Aqualad, and even Superboy. Dig the original TV ad!
Captain Action appeared in a few comicbook-style ads, usually drawn by Kurt Schaffenberger. They were lots of fun (you see 'em sprinkled around in this article, don't ya? Well read 'em, Seymour!), and led to an inevitable tie-in...
In 1968, Ideal and DC Comics teamed up to produce a Captain Action comicbook. Edited by Mort Weisenger, written by teen-aged Jim Shooter, and drawn by Wally Wood, the first issue was released in June of '68. The cover (by Irv Novick) depicted the Captain shoving Superman, himself, out of the way so that he and Action Boy could go into action. I don't know if DC was trying to anger its fans, or just show that they felt that Captain Action was going to be the next big thing.
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The mag lasted a total of five issues (ending in March, 1969), so it wasn't quite the hit DC and Ideal had counted on. It was a very good comic, though. The grandly groovy Gil Kane took over the pencilling chores with issue #2, then took over the scripting with ish #3 (the same issue Julius Schwartz took over as editor). Wally Wood stayed on as inker, finishing every issue except #4.
Ya wanna take a look at that first ish, now? Okay! Here's the "Origin of Captain Action!" by Shooter and Wood!
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Be on the lookout for more toys-turned-comics over the next few weeks! Pax!
I would have been at the toy stores at 5 this morning if there were original Captain Action figures there! Great ad. I'd never seen it before.
ReplyDeleteMy absolute favorite toy as a kid! I had a Capt Action for every costume! I told every relative I had that year that was all I wanted for Christmas! LOL
ReplyDelete